Insights on the Most Creative Footwear Designers Studio You’ve Ever Heard of
“Amsterdam-based Studio Hagel’s hub is one of those places where you walk in and really feel like breathing in creativity—together with the sound of techno blasting from behind one of the closed doors, hiding who knows what experiments. If I had to briefly introduce the work of Studio Hagel to someone who doesn’t know them, I would probably present it as a footwear design studio that designs for all kinds of brands around the world, from Valentino and Off-White to Asics and Puma, and they have gone viral with shoes like the Samba Napkin. They always strive to find aesthetic innovation, and they do that in a very playful way. But behind their work, there are many hidden stories worth telling. Let’s start from square one.”