New Shifted Generation
One of the three cover stories of C41 Magazine #issue13, in collaboration with adidas.
“One look into the eyes of the new generations immediately reveals nostalgia for times they never lived, yet they stride confidently ahead with their distinctive style, reinterpreting the past to shape the future. adidas Originals has chosen the iconic Gazelle sneakers to represent a generation that escapes standardisation. A generation that expresses individuality with a timeless design that will be with them every step of the way.”
New Shifted Generation
Words by Chiara Lombardi
Photography by LEONE
Creative Director and Photographer: LEONE
Creative: Sofia Michaud
Project Manager: Elena Rebecca Rivolta
Producer: Jessie Van De Wiel
Junior Producer: Kevin Ferretti
Video: Sofia Michaud
Junior Production Manager: Alessandro Copetta
Photo Editor: Simona Gentile
Video Editor: Filippo Raineri
Styling: Yaya Zeng
Stylist Assistant: Yueqi Deng
MUA: Greta Giannone
MUA Assistant: Chiara Bianco
Hair: Giovanni Pastore
Hair Assistant: Jonatan Eric Estrada
Nails: Rita Liu
Cover Talent: Guido Susani
Talents: Eleonora Bosio, Cristina Killer, Camilla Conterio, Giovanni Tricase, Taraneh Ahmadi, Yang Ruohan, Dicko Moussa Diango, Sun Yuehwen