The new adidas Originals SS25 localization campaign created and produced by C41, with photography and direction by LEONE. Featuring Rose Villain, is set at the heart of an urban warehouse, where the essence of individuality and connection are brought to life. In this raw, versatile space where subcultures converge, we celebrate the power of The Original.
Originals SS25
Created and Produced by C41
Client: adidas Originals
Starring: Rose Villain
Creative Director C41: LEONE
Creative: Nicole Salotti
Junior Creative: Nisha Kapitzki
Director & Photographer: LEONE
DOP: Ciro Di Niccolò
Producer: Riccardo Pagano
Production Manager: Pietro Mari
2nd Unit Director: Enrico Bellenghi
BTS: Stefano Paussa
PA: Ariosto Leone Carrieri
Video Social Unit: Giulia Cuzzolin
Photo assistant: Marcello Maranzan
Stylist Rose Villain: Celia Arias
Stylist ass Rose Villain: Fabiana Cucchiara
Hair Stylist Rose Villain: Yuri Napolitano
MUA Rose Villain: Elena Sophia Ivaldi
Stylist: Francesca Cavalcanti
Stylist assistant: Clara Zecchino
Stylist assistant: Giusi Diella
MUA: Elena Gaggero
Hair Stylist: Estefania Ruth Distefano
Grooming assistant: Anna Verzeroli
Grooming assistant: Monica Crosta
Casting Director: Alessia Campanotto
Cast coordinator: Tabata Cesati
Cast coordinator: Vittoria Mengoni
Dancers:
Emanuele Algeri
Andrea Piras
Sasha
Johara Cornacchia
Corinne K Tshilombo
Models:
Desoukj Marwa
Notaro Salvatore Francesco
Mosquita Matteo
Wang Yingni
Munoz Perez Alva Victoria
Dos Santos Giacomo
Franci Giacomo
Nkouka Cynthia
Nsofor Joshua
Hopkin Melania Veruschka
Salimata Ndoye
Correia Dallo Juliao Domingos
Romano Mirco
Zilnyk Kateryna
Photo retoucher: Nisha Kapitzki
Editing: Margherita Freyrie
Color: Cecilia Barbuti
SFX: Guido Smider
1AC: Tommaso Fazzi
2AC: Valentina Chiarello
Steadycam Operator: Andrea Gabella
Gaffer: Filippo Ficozzi
Spark: Niccolò Andreola
Console Operator: Simone Giannico
Special thanks to Gate Milano & Movie People Italia