C41 proudly presents a wonderful integrated communication project. On the occasion of the prestigious launch of the new Arco Limited Edition, Achille and Pier Giacomo Castiglioni’s historic lamp, which has been reinterpreted in only 2022 pieces. A sort of project event that brings together the entire history of international design.
ARCO K
FLOS decided to entrust our studio with the development and launch of the project at a digital and print level, as well as giving it shape in the space of “FLOS OROBIA 15” on the occasion of Milan Design Week 2022.
FLOS reconfirms itself as a brand of the highest creative value, and once again renews its trust in the C41 team.
Special thanks to Barbara Corti
Produced by C41
Client: Flos
Creative Directors: LEONE + Luca A. Caizzi
Producer: Riccardo Calvi
Creatives: Francesco D’Errico, Simona Gentile
Set designer: Patrizia Gatto
Director: Filippo Raineri
DOP: Marco Biotto
Photographer: Mattia Balsamini
Assistants: Teo Zanin and Andrea Re
Props man: Daniele Antonietti