C41 and Nike present ‘Unknown Generation: Voices From The Future’, a project about freedom and self-determination.
“These are the young talents of Generation Z—the unknown generation —who aren’t afraid to be different. What does “different” even mean anyway? Aren’t we all different? That’s how it should be. No more labels or definitions. We are who we are, part of the same story. And if I recognise in yours, I don’t need to focus on how you’re dressed or how do you look like. I just see that we’re the same. That’s what inclusion means. It has something to do with diversity becoming normality. Things change every day and if you stay still then you won’t understand.”