C41 produced for Ray-Ban the new campaign, recounted through the eyes of the photographer Jack Bridgland and director Tommaso Ottomano.
With this campaign in which the product and brand symbols become the heroes, Ray-Ban makes a change in communication, emphasizing even more the You’re on attitude and concept.
Ray-Ban
Creative Director : Elmar De Jong
Executive Producer: Riccardo Febbrari
Global Marketing Manager: Guido Radaelli
Global Brand and Communication Manager: Bruna Nania
Global Brand Manager: Emily Dobson
Produced by C41
Executive Producer C41: Barbara Guieu
Producer C41: Luca Casieri
Producer C41: Irene Rei
C41 team: Francesco D’Errico, Yaya Zeng
Photographer: Jack Henry Bridgland
1st Assistant: Jon Rose
Digital Operator: Aaron Crossman
Director: Tommaso Ottomano
DOP: Marco De Pasquale
Stylist: Riccardo Linarello
Talent: Claire, Federico, Ty, Valentina, Bea, Noya, Isaac
Set Designer: Alessandro Mensi
1AD Main: Daniele Fagone
2AD Digital: Paolo Sponzilli
Stylist Assistant: Lori Girgenti
Stylist Assistant: Elisa Kraus-Zolnowski
Stylist Assistant: Giulia Parenti
Seamstress: Laura Campomizzi
Make-Up Artist: Marta Vetere
Hair Stylist: Marco Minunno
Make-Up Assistant Sr.: Erica Vellini
Make-Up Assistant: Valentina Achilli
Hair Stylist Assistant Sr.: Alessia Bonotto
Hair Stylist Assistant: Davide Perfetti
Director Assistant: Giovanni Viganò
Bolt Operator 1: Roberto Chierici
Bolt Operator 2: Federico De Maestri
Focus Puller: Gabriele Gregorig
2nd AC: Alessandra Miatello
3rd AC: Simone Magnani
VTR : Alessandro Marin
DIT: Danilo Catalano
Gaffer: Gigi Pasquali
Best Boy: Claudio Perna
Best Boy: Alfredo Galvez
Key Grip: Michele Livireri
Grip: Richard Alvaran
Grip: Gabriele Masulli
Production Manager: Cristiano Font
Production Coordinator: Anabela Farruggia
Production Assistant: Giacomo Lusvardi
PA: David Dario Alazraki
PA: Gabriele Borghi
PA: Costanza Doria
Still life: YUMA
1st Assistant: Martina Marzella
1st Assistant: Walter Lincoln Cereja Bellonzi
Digital Operator: Ian Edoardo Santos
Social Assets Director: Alice Fassi
DOP: Timon De Graaf Boele
Focus Puller: Guglielmo Trauttvetter
Focus Puller: Sonia Veronelli
Ronin Operator: Andrea Gabella
Video Assistant: Alberto Braga
Gaffer: Giovanni Sacchi
Best Boy: Federico Cherchi
Key Grip: Giacomo Colombo
Social Assets Agency: Miagy
Executive Creative Director: Gabriele Goffredo
Client Creative Director: Marco Flaviani, Fabio Migliorati
3D artist: Martino Paleari
Motion Graphic Designer: Manuel De Filippis
Account Manager: Belinda Sciclone
