META

C41 produced the new Rayban Meta campaign of #RayBanStories through the colorful and dynamic point of view of Marco Gentile’s director’s cut. By using a mix of sounds, colors and enlightening the feature of the lenses changing tint, the director creates the idea that all the adventures of the protagonists are recorded with the glass itself, like a camera.

Produced by C41
Client: Ray-Ban / Facebook
Director: Marco Gentile
Dop: Andrea Dutto
Composer: Guido Smider