Sunnei is a menswear label entirely made in Italy, established in 2015, fusing tradition and innovation.
The idea was to shoot a fashion film with a light touch of storytelling. Sunnei is the place to go; you just need to follow maps navigation instructions.
As it happens in every fashion film, the outfits have to be shown. Given the main concept behind the video, a creative solution had to be found in order not to lose the realistic feeling of the narration. Everybody can and should get to Sunnei. Models where shot from above, as if they were not aware of being filmed.
The perfect spots where to film had to be found, taking into consideration the surrounding environment, in order to obtain a consistent point of view.