Woolrich is a worldwide-well known clothing brand. C41, in collaboration with Woolrich, realized two episodes of the holiday campaign. The films are directed by Giada Bossi.
Both films have as protagonist a strong, powerful and engaging woman that presents herself and a different city, telling us how she lives Christmas time. Milan is introduced by Mimi Thorisson, an amazing food blogger who shows us the warmth and cozy world of her huge family. Viky Rader, a charming fashion blogger with a contagious smile, introduces Munich.